Read Brand Story - Edy London Products
Hailed as the 'best in the business' by forbes.com Edy Kurowska (known to many as Edy London) is a highly regarded eyelash technician and make up artist based in London. Having started her career as a makeup artist working with A-list celebrities as well as brands like Maybelline and at events like London Fashion Week Edy understands eye shapes and bone structures.
The idea to grow her beauty offering came to Edy during lockdown. As she pressed pause on her eyelash extension business, Edy realised this was the moment where she could be as productive as possible and launch a collection of high quality at home makeup brushes and strip lashes.
Surveying the market, Edy saw that makeup brushes seemed to fall into one of two categories they were either exorbitantly expensive, or cheap and scratchy. In response, Edy launched a collection of 28 carefully designed brushes with wooden handles and ultra thin, silky soft bristles that are vegan and cruelty free.
The brushes can be bought in sets or individually. Designed in four different colourways: turquoise, lemon, cool grey and pale pink the matt paint finish assures a better grip. Sold in 'everything' purpose sets, of just face, or eye sets, it is possible to mix and match, so each colour of brush has its own purpose, or to choose a complete set in a single radiant colour.
Creating a high end at home product was a natural progression for Edy. Over the course of her career, Edy has picked up a host of celebrity clients, including Trinny Woodall (a beauty guru in her own right), Sadie Frost and Lisa Snowdon.
Edy’s passion and precision has also earned her praise in leading publications, such as Harper’ s Bazaar and Vanity Fair. All of which has cemented her position as one of the UK’s leading beauty experts.