Privacy Policy

Privacy Policy

Personal Information We Collect

When you visit the Site, we collect information about your device and browsing activity. This includes details such as your web browser, IP address, time zone, and cookies installed on your device. As you browse, we collect information about the pages or products you view, the websites or search terms that referred you, and how you interact with the Site. We call this “Device Information.”

We also collect information when you make a purchase or attempt to do so. This includes your name, billing and shipping addresses, payment information (e.g., credit card numbers, PayPal, or Amazon IDs), email address, and phone number. This is referred to as “Order Information.”

Together, “Device Information” and “Order Information” are referred to as “Personal Information.”

How Do We Use Your Personal Information?

We use your Personal Information to provide you with relevant products and services. This includes:

  • Processing your orders, arranging shipping, and providing order confirmations;
  • Communicating with you;
  • Screening orders for potential risk or fraud;
  • Providing you with information or marketing related to our products, where appropriate.

We use Device Information to:

  • Identify and prevent fraud or other potential risks;
  • Improve and optimize the Site, including through analytics to understand browsing behavior and marketing effectiveness.

Legal Basis for Processing

We process your Personal Information based on the following legal bases:

  • To fulfill a contract, such as processing orders you place through the Site;
  • To comply with legal obligations, such as tax or fraud prevention;
  • Based on legitimate interests, such as improving our services and communications;
  • With your consent, for activities like targeted marketing, which you can withdraw at any time.

Sharing Your Personal Information

We share your Personal Information with trusted third parties to provide and improve our services:

We may also share your information:

  • To comply with laws or respond to lawful requests (e.g., subpoenas);
  • To enforce our rights;
  • In the event of a business transaction, such as a merger, acquisition, or sale. If this occurs, we will ensure your information is handled appropriately and in line with applicable laws.

Behavioural Advertising

We may use your Personal Information to deliver targeted advertisements or marketing communications. For more information, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising via:

Alternatively, opt-out via the Digital Advertising Alliance’s portal.

Cookies

We use cookies and similar technologies to improve your browsing experience and provide essential functionality. You can manage or disable cookies in your browser settings. Learn more at http://www.allaboutcookies.org.

Your Rights

As a resident of the UK or European Economic Area (EEA), you have the right to:

  • Access the Personal Information we hold about you;
  • Request corrections to your information;
  • Request deletion of your data;
  • Object to or restrict certain processing activities, including direct marketing;
  • Request data portability.

To exercise your rights, contact us using the details below. We will respond within 30 days and, in most cases, free of charge.

Data Transfers

Your Personal Information may be transferred outside the UK or EEA, including to Canada and the United States, to facilitate our business operations. These transfers are conducted in line with applicable laws to ensure your data is adequately protected.

Data Retention

We retain your Personal Information for as long as necessary to provide services or comply with legal obligations. If you wish to have your information deleted, please contact us.

Automated Decision-Making

We may use automated decision-making for fraud prevention or other essential activities. If this significantly affects you, you have the right to request manual intervention.

Changes

We may update this Privacy Policy to reflect operational changes, legal requirements, or improvements to our practices. Please review this page periodically for updates.

Minors

The Site is not intended for individuals under the age of 16, and we do not knowingly collect information from minors.

Contact Us

For questions or concerns, contact us at: Email: hello@shop.edy.london
Mail:
EDY LONDON PRODUCTS LTD
585a Fulham Road
London, SW6 5UA
United Kingdom